Our Brand

Absolutely Bear is a London based fashion label that brings together the best of urban lifestyle clothing with an appreciation of all things Bear. Merging style and comfort with a sense of humour, we create great clothing that you look forward to wearing and don’t want to take off.



Our designs are influenced by a generation of thinkers, who not only appreciate what they wear, but also what it means to wear it and where it comes from. Because the Bear isn’t for everybody, it a symbol that represents a generation who are prepared to question the status quo and want to be part of helping make the community and world in which they live, a better place.



We hope to offer you something different from the ubiquitous high street fashion labels, because we are creating a brand, with your help, that puts giving at it's core and aims to raise awareness of important social issues. It is our firm belief that business has a fundamental responsibility to make a positive contribution to society and we are committed to doing this through in part, the revenue we generate.  That’s why 10% of our profits go directly to our two charity partners.



If you want to buy quality, well designed clothing but also know your money is going to a brand that you can trust to do something good, then we hope you’ll choose to come on a journey with the Bear.

We are proud to be a British fashion label that puts our customers first. Established in London, we embrace the urban feel of our environment whilst staying true to the origins of the Bear – effortless style and comfort are what we believe in.
If you want to buy quality well designed clothing but also know your money is going to a brand that you can trust to help others, then we hope you’ll join the Bear on an epic journey.

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